Recommended Literature for Prospective Students
Course | Author | Title | Publishing House | Year |
Strategy – 3SG408 | Bob De Wit, Ron Meyer | Strategy : An International Perspective by Bod De Wit and Ron Meyer | Cengage Learning India Pvt.Ltd | 2014 |
Advanced marketing – 3MG713 | Russell Edward | The Fundamentals of Marketing | Bloomsbury Visual Arts | 2017 |
Advanced MNG – 3MA712 | SCHERMERHORN, J R. | Exploring management | John Wiley & Sons | 2012 |
Decision Making – 3MA714 | ARIELY, D. | Predictably irrational : the hidden forces that shape our decisions | HarperCollins | 2009 |
MIcro – 3MI707 | N. Gregory Mankiw | Principles of Microeconomics, | Nelson | 2020 |
Research Methods – 3CV701 | BRYMAN, A., BELL, E. | Business Research Methods | Oxford University Press | 2011 |