Recommended Literature for Prospective Students

Course Author Title Publishing House Year
Strategy – 3SG408 Bob De Wit, Ron Meyer Strategy : An International Perspective by Bod De Wit and Ron Meyer Cengage Learning India Pvt.Ltd 2014
Advanced marketing – 3MG713 Russell Edward The Fundamentals of Marketing Bloomsbury Visual Arts 2017
Advanced MNG – 3MA712 SCHERMERHORN, J R. Exploring management John Wiley & Sons 2012
Decision Making – 3MA714 ARIELY, D. Predictably irrational : the hidden forces that shape our decisions HarperCollins 2009
MIcro – 3MI707 N. Gregory Mankiw Principles of Microeconomics, Nelson 2020
Research Methods – 3CV701 BRYMAN, A., BELL, E. Business Research Methods Oxford University Press 2011