Minor Specialization


The aim of minor specialization Consulting is the development of strategic and creative thinking as the key aspect of successfully managing business growth and performance.

After completing the minor specialization, the students should be able to:

  • Apply the principles of strategic thinking with the emphasis on developing creative thinking (design thinking).
  • Avoid making wrong decisions resulting from limited human rationality.
  • Suggest possible future scenarios and their use for business growth.
  • Use information systems to effectively monitor competitors.
  • Specifically, define a strategic problem and present own solutions.

Mandatory courses (18 ECTS):

  • 3SG712 – Growth strategy – 6 ECTS
  • 4IT555 – Competitive and Business intelligence – 6 ECTS
  • 3SG556 – Design Thinking and anthropology in strategy – 6 ECTS

Elective courses (min. 12 ECTS):

  • 3SG457 – Scenario planning for strategic management – 6 ECTS
  • 3SG835 – Strategy and Succession in Family Businesses – 6 ECTS
  • 3SG417 – Critical thinking in Futurology – 3 ECTS
  • 4ST611 – Applied Multivariate Statistics – 6 ECTS
  • 4IT522 – Use MS Excel in business practice – 3ECTS

Minor Specialization Consulting

Watch the video on minor specialization Consulting we have prepared in cooperation with our students and corporate partners participating in the lessons and case studies. (English subtitles available in settings.)


Our corporate partners who actively participate in minor specialization courses are:


The minor specialization Marketing offers students a professional preparation program for managerial positions in marketing (brand manager, product manager, marketing manager, etc.) across the entire spectrum of industries from consumer goods through services, B2B, and others. Students receive not only knowledge of key concepts, tools and processes, but also practical experience and chance to use their skills. The program melds together strategic as well as very practical aspects of the process involved in the identification and capitalization of emerging market opportunities. It gives students a solid basis for careers in the marketing departments of local or international companies, as well as their own entrepreneurial projects.

After completing the minor specialization, the students should be able to:

  • Apply marketing management principles and tools in the marketplace.
  • Make strategic marketing decisions and seek for trade-offs in real situations.
  • Propose appropriate segmentation and positioning which would enable the brand to maximize its profit potential.
  • Choose the appropriate methods of marketing research.
  • Create a marketing research project, presenting and defending the results of such a marketing research project.
  • Prepare a suitable marketing plan.

Mandatory courses (18 ECTS):

  • 3MG532 – Marketing Research – 6 ECTS
  • 3MG633 – B2B Marketing – 3 ECTS
  • 3MG640 – Shopper marketing – 3 ECTS
  • 3MG736 – Digital marketing – 6 ECTS

Elective courses (min. 12 ECTS):

  • 4ST611 – Applied Multivariate Statistics – 6 ECTS
  • 3MG641 – Strategic Marketing in Simulations – 3 ECTS
  • 2MO506 – International marketing communications – 6 ECTS
  • 2MO440 – Luxury marketing – 3 ECTS
  • 4IT522 – Use MS Excel in business practice – 3ECTS


Students may also use topics taught in minor field courses as their diploma thesis.