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18.9.2017 - 15.12.2017 - Classes in the Fall semester 2017/2018

18.12.2017 - 1.2.2018 - Examination Period

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Minor Specialization

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Consulting

The aim of minor specialization Consulting is the development of strategic and creative thinking as the key aspect of successful managing business growth and performance.

After completing minor specialization, the students should be able to:

  • Apply principles of strategic thinking with the emphasis on developing creative thinking (design thinking)
  • Avoid making wrong decisions resulting from limited human rationality
  • Suggest possible future scenarios and their use for business growth
  • Use information systems to effectively monitor competitors
  • Specifically define strategic problem and present own solutions

Mandatory courses (18 ECTS):

  • Growth strategy – 6 ECTS
  • Competitive and Business intelligence – 6 ECTS
  • Design Thinking and anthropology in strategy – 6 ECTS

Elective courses (min. 12 ECTS):

  • Statistics – 3 ECTS
  • Scenario planning for the strategic management – 6 ECTS
  • Family business strategies – 6 ECTS
  • Data science – 3 ECTS
  • Critical thinking in Futurulogy – 3 ECTS

 

Our corporate partners who actively participate in minor specialization courses are:

Marketing

The minor specialization Marketing offers students a professional preparation program for managerial positions in marketing (brand manager, product manager, marketing manager, etc.) across the entire spectrum of industries from consumer goods through services, B2B, and others. Students receive not only knowledge of key concepts, tools and processes, but also practical experience and chance to use their skills. The program melds together strategic as well as very practical aspects of the process involved in the identification and capitalization of emerging market opportunities. It gives students a solid basis for careers in the marketing departments of local or international companies, as well as their own entrepreneurial projects.

After completing minor specialization, the students should be able to:

  • apply the marketing management principles and tools in the marketplace
  • make strategic marketing decisions and seek for trade-offs in real situations
  • propose appropriate segmentation and positioning which would enable the brand to maximize its profit potential
  • choose the appropriate methods of marketing research
  • create marketing research project, presenting and defending the results of marketing research project
  • prepare a suitable marketing plan.

Mandatory courses (18 ECTS):

  • Marketing Research – 6 ECTS
  • B2B Marketing – 3 ECTS
  • Shopper marketing – 3 ECTS

Elective courses (min. 12 ECTS):

  • Statistics – 3 ECTS
  • Strategic Marketing in Simulations – 3 ECTS
  • Family business strategies – 6 ECTS
  • Data science – 3 ECTS
  • Luxury marketing – 3 ECTS

 

Students may also use topics taught in minor field courses as their diploma thesis.