Study Plan

Students at the beginning of their Master’s studies receive a total of 144 ECTS credit vouchers (24 in reserve). For the completion of a Master’s degree, students have to collect a total of 120 ECTS in the following structure:

mandatory courses (group hP) 53 ECTS;
elective courses (group hV) at least 16 ECTS;
language course or courses in other than English language at least 3 ECTS;
Minor specialization courses incl. Minor Field Comprehensive Exam 30 ECTS
Major Field State Exam, Thesis Defence, State Exam in Economics 18 ECTS

Students may choose from three Minor specializations:

NextGen Consulting

Compulsory Courses (18 ECTS)

Compulsory Courses (18 ECTS)

3SG712: Growth Strategy (6 ECTS)
3SG556: Design Thinking and Anthropology in Strategy (6 ECTS)
3SG835: Strategy and Succession in Family Businesses (6 ECTS)

Elective Courses (at least 12 ECTS)

3SG417: Critical Thinking in Futurology (3 ECTS) – Speakers in SS 2021 [pdf]
3SG845: Communication and Conflict Management Skill Seminar (3 ECTS)
3SG846: Data strategy (3ECTS)
3SG847: Green and Sustainable Ecosystems (3 ECTS)
3SG848: Learning: Human, Machine & Organisation (3 ECTS) – Speakers in SS 2021 [pdf]
4ST611: Applied Multivariate Statistics (6 ECTS)
4IT560: Data Analytics Fundamentals (3 ECTS)
3SG457: Scenario Planning for Strategic Management (6 ECTS)
3SG725: Corporate Governance (6 ECTS)
3LG540: Sustainable Supply Chain (6 ECTS)
3MA678: Ethics of AI, Robotics and Human Enhancement (3ECTS)
3SG545: Carbon Footprint Strategy and Management (3 ECTS)
3MI605: Behavioral Economics II (4 ECTS)
3MI606: Experiments in Economics and Management (4 ECTS)

Marketing

Compulsory Courses (21 ECTS)

Compulsory Courses (21 ECTS)

3MG736: Digital marketing (6 ECTS)
3MG532: Marketing Research (6 ECTS)
3MG640: Shopper marketing (3 ECTS)
3MG643: Product Brand Marketing (6 ECTS)

Compulsory Electives (3 ECTS)

3MG633: B2B Marketing (3 ECTS)

Elective Courses (6 ECTS)

4ST611: Applied Multivariate (6 ECTS)
2MO506: International Marketing Communications (6 ECTS)
2MO440: Luxury Marketing (3 ECTS)
4IT522: Use MS Excel in Business Practice (3 ECTS)

ESG

Compulsory Courses (9 ECTS)

Compulsory Courses (9 ECTS)

Introduction to ESG
ESG Project

Elective courses (21 ECTS)

Business Ethics
Green and Sustainable Ecosystems
Social Entrepreneurship: Innovation and Impact
Corporate Governance
Strategic Leadership and Management of the CSR
Ethics of AI, Robotics and Human Enhancement
Sustainable Supply Chain
Carbon Footprint Strategy and Management
Sustainable Leadership
Circular Economy in Practice: Strategies for the Future
Model UNFCCC

Recommended study plans: